• about this blog

    The postings on this blog are a compilation of over 25 years of stationery and wedding industry experience of veteran wedding and stationery business owner, Brian Lawrence.

    Here you will find industry trends, marketing advice, new service offerings and musings. We invite you to add comments and learn from others who have businesses similar to yours.

Thirst and Hunger For Business

The appetite to market your business should not be influenced by just quenching your psychological thirst to take action. This can result in you spending a little money in a lot of places and still have a company that needs nourishing. Better to wine and dine your company with the best marketing and branding, take in a belly full of business and never again go hungry.

It is easy for a wedding professional to feel they are very proactive in promoting their business by taking the time to take a basic listing on many advertising websites or take small ads in wedding magazines. Getting noticed and generating a meaningful response this way is like attending many crowded sporting events hoping that the television camera panning the crowd will see you and put you on television.

Investing in elegant and prominent advertising, marketing and branding both online and in print in carefully chosen places will make customers hunger for you. If you are in NY or NJ, come watch Alan Berg Amy Wilkins, publisher of Martha Stewart Weddings and myself discuss how to merge your print and online marketing in a great wedding industry networking and educational event on January 11th at The Rosewood in Edison. Pre-registration is closed by you can register at the door, learn, network and enjoy some good food and entertainment. For info click here.

Posted in Event Planning Industry, events, Stationery Industry, Uncategorized, wedding industry | Tagged , | 1 Comment

We Are Looking For A NYC Metro/ North Jersey Area Talented Web Designer To Add To Our Team

Local Traffic Builder (LTB) is a highly creative national design and
marketing firm. We are the leading firm that services the event and
wedding industries. LTB focuses on the design of websites, social media,
PR, business consulting and online advertising. LTB’s sister company,
Mosaic Design Group, an award winning design studio, caters to a more
diverse mix of corporate and food industry clients primarily for the
design of logos, packaging and collateral.

We are experiencing a strong growth period. We are looking for a
freelancer and an intern to work on a number of current website projects.
There is a possibility of full-time employment for the right person. We
are looking for a highly aesthetic and intelligent website designer with a
strong knowledge of CSS, Photoshop, and Illustrator or InDesign.
Experience with WordPress and SEO is a plus. You will be working on
websites from concept through completion, branding, logos and photo
retouching. You will have direct client interaction, and must have good
communication and writing skills. To start, you will be working primarily
on Local Traffic Builder projects.

You will be working ONSITE in our Nyack, NY design studio.

Our websites are: www.LocalTrafficBuilder.com and www.Mosaicology.com

No phone calls. Please respond directly to the requirements noted in this
post and supply digital samples of your work by email to employment@localtrafficbuilder.com. Thank you.

Posted in Uncategorized | Leave a comment

The best wedding surprise ever

I can’t believe that I found out about this wedding video from my mother. Watch it. You’ll love it. It will warm your heart and make you smile. Perfect, pure joy.

While this is wonderfully entertaining, there are business lessons here.

Has the videographer used this as a PR piece? Has it been used as an SEO video, to pull traffic from the internet?

Is there a business in orchestrating a family entertainment piece that can make every wedding special, unify the guests, allow the bridal party and both families to get to know each other?

You tell me. And I’ll tell you there are many business opportunities that get missed every day.

Don’t overlook this one. Take a look at Local Traffic Builder. We can creatively help you identify your great opportunities. Opportunities that will distinguish your business in the marketplace, make your website more elegant, more compelling, and help the brides in your area find you. And if you need someone to help you orchestrate a family entertainment production, well, perhaps we can help with that too. If you write to me, I’ll show what we did at my son’s Bar Mitzvah. (It brought the house down.)

Posted in family, marketing, search engine optimization, wedding industry | Tagged , | 12 Comments

Other suppliers that may help fill voids from the closure of Encore

One of the few saving graces of the Encore Studios sudden closure is the time of the year. This is normally a soft time of the year for invitation sales, too early for holiday card or stationery sales. The short Jewish New Year Card season is over. Thus fewer dealers had orders in house than other times of the year and suppliers are more in the position to accommodate additional unexpected orders.

Certain manufacturers such as Lemon Tree, Checkerboard, Natural Impressions and Pioneer have made direct overtures saying they will help dealers who have existing Encore orders, or orders to place, re-create the products if possible.

The main issue dealers face are the catalogs that need to be replaced.

Brands that offered customization, and designed products and offered conversion services with processes like die cutting, foil stamping, embossing, and laminating, are scarce with Encore gone, especially given the recent closures of Jansson and Elite.

If you are a dealer trying to find alternate resources for certain papers that Encore carried, and do not see them in other albums, you should know that the paper sellers have greatly consolidated in the last 5 years and the main paper sellers that Encore used were:

Legion Paper www.legionpaper.com
Lindenmeyr www.lindenmeyr.com
Central www.centralpaper.com
Rainbow www.rainbowpapers.com

One other source that needs mentioning is JRC Industries, the manufacturer of many of the designed stamped and embossed invitations, as well as the Felt Paper Deckled Edge invitations found in the ES Collection and Simply Encore 2 Albums. JRC does not sell direct nor do they personalize invitations. You can email jf@creativestationery.com, with a picture of the invitation needed and they will likely be able to find you a source for your customers’ needs.

And in reality this information is of limited value because of the large minimum quantities often required, processes that Encore might have applied to the paper after being purchased, and of course, cutting.

I want to clarify that I am only sharing these resources to help expedite remedies to unfinished orders and other problems the closure of Encore has caused dealers and not in any way to give dealers direct resources that bypass the current supply chain. However, perhaps the paper suppliers can direct you to a brand that carries a particular paper or an outlet where you can buy and send to the supplier you may use to print the invitation.

The following resources are meant for the beginning of a discussion which I hope will generate a lot of dealer comments. Please share your opinions and suggestions on how to go about best replacing the resource Encore was to the stationery industry. What existing suppliers can best fill the void?

Please note that many invitation dealers throughout the country have never been to the National Stationery Show or have not attended in a number of years, so while some of these suppliers are mainstays to you, they be insightful to other dealers. Also as a web design company, I will tell you that many of the manufacturer websites are not representing the elegance of their products effectively so please call them for additional information or samples.

If you have a retail store, certainly William Arthur offers more customization than they had 10 years ago. Elegant layered invitations or pockets can be had from a company like Envelopments, who has elegant printing methods.

One of the top letterpress and foil stamping invitation brands, Dauphine Press, has very talented designers and in house capabilities to help Encore dealers with more intricate, one of a kind, custom designs.

One company that based their designs on the folding of Elite and Jansson was Little Wedding Works, who also is a retailer but has established a growing wholesale brand that does many custom and layered invitations with appliqués and broaches. Their pricing is very competitive.

Otto printing, who gave out a great customization kit at the Stationery Show, can handle most custom orders requiring Letterpress, Engraving or Thermography. They offer Hand Bordering, Deckle Edging, Layering, Laminating, and Pasting of sheets together, Beveling with round or square corners as well as Contoured Bevels, Colored Bevels and Edge Coloring.

As for your Encore albums, I want to again say, I did not tell anyone to throw out the albums. Remove them from the shelves until you get official word from Encore to discard them.

Here are some additional suggestions, per album. This is only a start. Please add your thoughts to these.

Expressions of Love and Ensemble Collection:
Natural Impressions – www.natural-impressions.com
C’est Papier – www.cestpapier.com

ES Collection
Checkerboard – www.checkernet.com
Simply Personal – www.simplypersonal.com who debuted at the stationery show and offers one of the strongest online design tools that allows both the retailer and customer work together with simple technology to design elegant letterpress or thermographed single layer invitations on good paper stock with elegant motifs, fonts and inks.

Classic Collection
Arzberger Stationers – www.arzbergerstationers.com
Prentis Douthit – www.prentissdouthit.com
*Crane – www.crane.com
*William Arthur – www.williamarthur.com

*both luxury brands require dealer to have a storefront and purchase packaged products

Bar Mitzvah
Pioneer – www.pioneerannouncements.com
Jebs – www.jebsdesigns.com
Mosaica Studios – www.mosaicastudios.com
Lemon Tree – www.lemontreestationery.com

Encore Edge
C’est Papier – www.cestpapier.com
Natural Impressions – www.natural-impressions.com
Otto Printing – www.ottoprinting.com

Simply Encore Wedding and Bar Mitzvah
Birchcraft studios, always heralded for their turn around time, proficiency in production and outstanding customer service, have raised the bar on their wedding and Bar Mitzvah invitation designs in recent years that certainly can help fill the void of the Simply Encore Wedding and Bar Mitzvah albums. Call 1 800 333 0405 for dealer information.

Carlson Craft’s product line is so broad that there are options at a lower price point in both categories www.carlsoncraft.com

Holiday
Checkerboard – www.checkernet.com
Elum – www.elumdesigns.com
Crane – www.crane.com
William Arthur – www.williamarthur.com

Calligraphy
Just Calligraphy – www.justcalligraphy.com – is equipped with customized and highly productive state of the art envelope printing machinery that can print onto shiny, metallic surfaces and any other envelopes of any thickness, with or without a lining.

A number of dealers expressed that we need to share resources generously for the good of the industry. So, please post your comments and suggestions on this blog so dealers can help each other. And if I did not mention a supplier who should be listed, please make a comment. I also invite suppliers to comment as well. Please remember to post links to resources you recommend that were not included. Please also note that while I categorized these companies under album categories, there certainly may be crossover to other albums and categories.

Click here to download and print a PDF version of this blog post.

Posted in invitation industry, Stationery Industry | Tagged , , , | 44 Comments
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