Brian Lawrence has spent 30 years in the wedding and stationery industry as a first multi – store owner and then VP of Sales and Marketing for the industry leading wedding invitation brand Encore Studios. He is the author of “The Wedding Expert’s Guide To Sales and Marketing” and “The Invitation Business Report” and has helped thousands of industry professionals with his marketing insights through personal consultation, his books, seminars, blog and articles with his passion and knowledge for the industry and broad experience. He has served on the Board of Advisers for Greetings Etc. magazine and The National Stationery Show.
Brian also is the founder and producer of the wedding industry trade resource site www.sellthebride.com.