Author Archives: Brian

Invitation Retailers Get Your Head Out of The Sand

There is an alternate state of reality going on, online. As Linda Richmond, the Saturday night caricature character used to say, “I’m feeling faklempt and talk amongst yourselves”. That’s exactly what the brides are doing and they are coming to their own conclusions on what is their best options for purchasing invitations. For example on […]

Posted in humor, invitation industry, search engine optimization, Stationery Industry, Uncategorized | Tagged , | Leave a comment

SEO Realism

You are not going to rank on the first page of Google for Wedding Invitations, Photography, Bridal Consultant or any other term that describes your business. Nor do you need to if you are a local business. Your concern is to be visible when clients in your local area are searching. They are more likely […]

Posted in invitation industry, local business, marketing, search engine optimization | Tagged | Leave a comment

Proof of Print

Magazine publishers have this challenge. Twenty years ago when a wedding business or stationery business advertised in a wedding magazine, proof of print would be the phone call. When I was a retailer with multiple stores, I took a full page ad in Brides and Modern Bride magazines and also had a coupon for the […]

Posted in domain names, Event Planning Industry, invitation industry, marketing, Stationery Industry, wedding industry | Leave a comment

You Don’t Have To Go Loco About Logos

Many wedding and stationery businesses do not have a professional logo and underestimate it’s importance. We are in a creative profession and a logo is a launching to establish that perception of creativity. It can help increase response and interest in any type of marketing you do. Logo Design is about creating a memorable and […]

Posted in invitation industry, Stationery Industry, Uncategorized, website design, wedding industry | Leave a comment
  • Consultation Meeting

  • Pages

  • Archives

  • Archived Posts

  • Categories

  • Subscribe for free email updates

  • Subscribe to our RSS