Author Archives: Brian

SEO Realism

You are not going to rank on the first page of Google for Wedding Invitations, Photography, Bridal Consultant or any other term that describes your business. Nor do you need to if you are a local business. Your concern is to be visible when clients in your local area are searching. They are more likely […]

Posted in invitation industry, local business, marketing, search engine optimization | Tagged | Leave a comment

Proof of Print

Magazine publishers have this challenge. Twenty years ago when a wedding business or stationery business advertised in a wedding magazine, proof of print would be the phone call. When I was a retailer with multiple stores, I took a full page ad in Brides and Modern Bride magazines and also had a coupon for the […]

Posted in domain names, Event Planning Industry, invitation industry, marketing, Stationery Industry, wedding industry | Leave a comment

You Don’t Have To Go Loco About Logos

Many wedding and stationery businesses do not have a professional logo and underestimate it’s importance. We are in a creative profession and a logo is a launching to establish that perception of creativity. It can help increase response and interest in any type of marketing you do. Logo Design is about creating a memorable and […]

Posted in invitation industry, Stationery Industry, Uncategorized, website design, wedding industry | Leave a comment

Ten Seeds To Plant Now For Your Invitation Business To Blossom In The Busy Season

Who would you call first if you were looking for invitations?

Summer may be a cold time for sales but it can be a very hot time to cultivate ideas and turn them into future profits. I have spoken to thousands of invitation retailers with Encore, designing web sites, marketing and consulting. These are the 10 ways you can till the soil of your business and […]

Posted in discounting, invitation industry, local business, marketing, Stationery Industry, website design | Leave a comment
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