Category Archives: Event Planning Industry

The Web Is a Superficial World

A good human being looks for the inner beauty in another and does not judge a book by its cover. It is a totally different story behind a computer screen. So many wedding businesses are creative and do quality work, but the design of their websites do not reflect that beauty. There are two types Read more …

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Your site should be an appointment generator

Millions of websites have a navigation button “contact us.” The type of information naturally will vary based on the type of business. If it is store, listing hours, establishing a link to MapQuest or Google Maps to get directions, a phone number and e-mail are all appropriate things to include. Perhaps a home-based business would Read more …

Also posted in Stationery Industry, wedding industry | Tagged , | Leave a comment

Something Positive

Most people that know me associate my industry attributes with marketing. I have imparted ideas to thousands of wedding professionals through my books, seminars and just one-on-on dialogs. In addition so many have been generous to me with their knowledge. One thing I learned is that whatever marketing can exponentially be enhanced with a reputation Read more …

Also posted in personal musings, social networking, Stationery Industry, wedding industry | Leave a comment

We have blinders on sometimes.

My grandmother used to say “You can notice a fly on someone else’s shoulder, but you wouldn’t notice an elephant sitting on your own.” It is just so hard to judge your own work. I urge you to get the opinion of others when it comes to your advertisements, business cards, web site, store layout, Read more …

Also posted in invitation industry, marketing, sales, wedding industry | Tagged , , | Leave a comment
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