Category Archives: invitation industry

Why Add-ons Are Key For Wedding Businesses and Stationery Retailers

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There are 3 ways to increase your business. 1) Increase your number of customers 2) Raise your prices 3) Make more money on your existing clients. Monetizing your existing clients is the easiest and most cost effective way. You have already won their trust. The more services you offer for weddings or other occasions, the […]

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What Does The Stationery Show and a One Wall Paddleball Tournament Have in Common?

This might seem like my weirdest blog post ever. Not for me. These are two events in my life where my talents were on display and felt extreme passion and positive anticipation about. And I prepared for both the same way. I visualized a positive outcome. I prepared snacks, vitamins and any healthy method to […]

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Invitation Retailers Get Your Head Out of The Sand

There is an alternate state of reality going on, online. As Linda Richmond, the Saturday night caricature character used to say, “I’m feeling faklempt and talk amongst yourselves”. That’s exactly what the brides are doing and they are coming to their own conclusions on what is their best options for purchasing invitations. For example on […]

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SEO Realism

You are not going to rank on the first page of Google for Wedding Invitations, Photography, Bridal Consultant or any other term that describes your business. Nor do you need to if you are a local business. Your concern is to be visible when clients in your local area are searching. They are more likely […]

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