Category Archives: Stationery Industry

What Does The Stationery Show and a One Wall Paddleball Tournament Have in Common?

This might seem like my weirdest blog post ever. Not for me. These are two events in my life where my talents were on display and felt extreme passion and positive anticipation about. And I prepared for both the same way. I visualized a positive outcome. I prepared snacks, vitamins and any healthy method to […]

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Invitation Retailers Get Your Head Out of The Sand

There is an alternate state of reality going on, online. As Linda Richmond, the Saturday night caricature character used to say, “I’m feeling faklempt and talk amongst yourselves”. That’s exactly what the brides are doing and they are coming to their own conclusions on what is their best options for purchasing invitations. For example on […]

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Proof of Print

Magazine publishers have this challenge. Twenty years ago when a wedding business or stationery business advertised in a wedding magazine, proof of print would be the phone call. When I was a retailer with multiple stores, I took a full page ad in Brides and Modern Bride magazines and also had a coupon for the […]

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You Don’t Have To Go Loco About Logos

Many wedding and stationery businesses do not have a professional logo and underestimate it’s importance. We are in a creative profession and a logo is a launching to establish that perception of creativity. It can help increase response and interest in any type of marketing you do. Logo Design is about creating a memorable and […]

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