Category Archives: wedding industry

Why Add-ons Are Key For Wedding Businesses and Stationery Retailers

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There are 3 ways to increase your business. 1) Increase your number of customers 2) Raise your prices 3) Make more money on your existing clients. Monetizing your existing clients is the easiest and most cost effective way. You have already won their trust. The more services you offer for weddings or other occasions, the […]

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The Wedding Market Expo Business Conference Experience

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St. Louis wedding professionals that chose to attend The Wedding Marketing Expo educational conference at the Fox Theater September 9 and 10th were nurtured through an enjoyable, stimulating, diverse business growth experience. Conference producers Bev Egidi and Linda Smith coordinated a substantial, yet not overwhelming seminar agenda through the two full days that started at […]

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What Does The Stationery Show and a One Wall Paddleball Tournament Have in Common?

This might seem like my weirdest blog post ever. Not for me. These are two events in my life where my talents were on display and felt extreme passion and positive anticipation about. And I prepared for both the same way. I visualized a positive outcome. I prepared snacks, vitamins and any healthy method to […]

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Proof of Print

Magazine publishers have this challenge. Twenty years ago when a wedding business or stationery business advertised in a wedding magazine, proof of print would be the phone call. When I was a retailer with multiple stores, I took a full page ad in Brides and Modern Bride magazines and also had a coupon for the […]

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