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    The postings on this blog are a compilation of over 25 years of stationery and wedding industry experience of veteran wedding and stationery business owner, Brian Lawrence.

    Here you will find industry trends, marketing advice, new service offerings and musings. We invite you to add comments and learn from others who have businesses similar to yours.

Other suppliers that may help fill voids from the closure of Encore

One of the few saving graces of the Encore Studios sudden closure is the time of the year. This is normally a soft time of the year for invitation sales, too early for holiday card or stationery sales. The short Jewish New Year Card season is over. Thus fewer dealers had orders in house than other times of the year and suppliers are more in the position to accommodate additional unexpected orders.

Certain manufacturers such as Lemon Tree, Checkerboard, Natural Impressions and Pioneer have made direct overtures saying they will help dealers who have existing Encore orders, or orders to place, re-create the products if possible.

The main issue dealers face are the catalogs that need to be replaced.

Brands that offered customization, and designed products and offered conversion services with processes like die cutting, foil stamping, embossing, and laminating, are scarce with Encore gone, especially given the recent closures of Jansson and Elite.

If you are a dealer trying to find alternate resources for certain papers that Encore carried, and do not see them in other albums, you should know that the paper sellers have greatly consolidated in the last 5 years and the main paper sellers that Encore used were:

Legion Paper www.legionpaper.com
Lindenmeyr www.lindenmeyr.com
Central www.centralpaper.com
Rainbow www.rainbowpapers.com

One other source that needs mentioning is JRC Industries, the manufacturer of many of the designed stamped and embossed invitations, as well as the Felt Paper Deckled Edge invitations found in the ES Collection and Simply Encore 2 Albums. JRC does not sell direct nor do they personalize invitations. You can email jf@creativestationery.com, with a picture of the invitation needed and they will likely be able to find you a source for your customers’ needs.

And in reality this information is of limited value because of the large minimum quantities often required, processes that Encore might have applied to the paper after being purchased, and of course, cutting.

I want to clarify that I am only sharing these resources to help expedite remedies to unfinished orders and other problems the closure of Encore has caused dealers and not in any way to give dealers direct resources that bypass the current supply chain. However, perhaps the paper suppliers can direct you to a brand that carries a particular paper or an outlet where you can buy and send to the supplier you may use to print the invitation.

The following resources are meant for the beginning of a discussion which I hope will generate a lot of dealer comments. Please share your opinions and suggestions on how to go about best replacing the resource Encore was to the stationery industry. What existing suppliers can best fill the void?

Please note that many invitation dealers throughout the country have never been to the National Stationery Show or have not attended in a number of years, so while some of these suppliers are mainstays to you, they be insightful to other dealers. Also as a web design company, I will tell you that many of the manufacturer websites are not representing the elegance of their products effectively so please call them for additional information or samples.

If you have a retail store, certainly William Arthur offers more customization than they had 10 years ago. Elegant layered invitations or pockets can be had from a company like Envelopments, who has elegant printing methods.

One of the top letterpress and foil stamping invitation brands, Dauphine Press, has very talented designers and in house capabilities to help Encore dealers with more intricate, one of a kind, custom designs.

One company that based their designs on the folding of Elite and Jansson was Little Wedding Works, who also is a retailer but has established a growing wholesale brand that does many custom and layered invitations with appliqués and broaches. Their pricing is very competitive.

Otto printing, who gave out a great customization kit at the Stationery Show, can handle most custom orders requiring Letterpress, Engraving or Thermography. They offer Hand Bordering, Deckle Edging, Layering, Laminating, and Pasting of sheets together, Beveling with round or square corners as well as Contoured Bevels, Colored Bevels and Edge Coloring.

As for your Encore albums, I want to again say, I did not tell anyone to throw out the albums. Remove them from the shelves until you get official word from Encore to discard them.

Here are some additional suggestions, per album. This is only a start. Please add your thoughts to these.

Expressions of Love and Ensemble Collection:
Natural Impressions – www.natural-impressions.com
C’est Papier – www.cestpapier.com

ES Collection
Checkerboard – www.checkernet.com
Simply Personal – www.simplypersonal.com who debuted at the stationery show and offers one of the strongest online design tools that allows both the retailer and customer work together with simple technology to design elegant letterpress or thermographed single layer invitations on good paper stock with elegant motifs, fonts and inks.

Classic Collection
Arzberger Stationers – www.arzbergerstationers.com
Prentis Douthit – www.prentissdouthit.com
*Crane – www.crane.com
*William Arthur – www.williamarthur.com

*both luxury brands require dealer to have a storefront and purchase packaged products

Bar Mitzvah
Pioneer – www.pioneerannouncements.com
Jebs – www.jebsdesigns.com
Mosaica Studios – www.mosaicastudios.com
Lemon Tree – www.lemontreestationery.com

Encore Edge
C’est Papier – www.cestpapier.com
Natural Impressions – www.natural-impressions.com
Otto Printing – www.ottoprinting.com

Simply Encore Wedding and Bar Mitzvah
Birchcraft studios, always heralded for their turn around time, proficiency in production and outstanding customer service, have raised the bar on their wedding and Bar Mitzvah invitation designs in recent years that certainly can help fill the void of the Simply Encore Wedding and Bar Mitzvah albums. Call 1 800 333 0405 for dealer information.

Carlson Craft’s product line is so broad that there are options at a lower price point in both categories www.carlsoncraft.com

Holiday
Checkerboard – www.checkernet.com
Elum – www.elumdesigns.com
Crane – www.crane.com
William Arthur – www.williamarthur.com

Calligraphy
Just Calligraphy – www.justcalligraphy.com – is equipped with customized and highly productive state of the art envelope printing machinery that can print onto shiny, metallic surfaces and any other envelopes of any thickness, with or without a lining.

A number of dealers expressed that we need to share resources generously for the good of the industry. So, please post your comments and suggestions on this blog so dealers can help each other. And if I did not mention a supplier who should be listed, please make a comment. I also invite suppliers to comment as well. Please remember to post links to resources you recommend that were not included. Please also note that while I categorized these companies under album categories, there certainly may be crossover to other albums and categories.

Click here to download and print a PDF version of this blog post.

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Posted in invitation industry, Stationery Industry | Tagged , , , | 44 Comments

No closure for me with Encore closing

On Monday morning, September 19th, I received an email from an Encore dealer telling me that Encore was closed during regular business hours and asked if I knew what was going on? I tried calling and also went to their website, www.weddinginvitations.com, and saw it was taken down. This confirmed in my mind that something was drastically wrong. I tried calling one of the owners and emailing him.

Finally, late yesterday, an owner called me and verified the company was closed. He told me they were shipping all orders they could through the end of the business day Tuesday. Our conversation was brief and there was such sadness, it almost brought me to tears. He said that a formal announcement will be made, however the announcement may take some time.

If you are an Encore Dealer, you know that I had been the voice of the company for many years prior to leaving in 2010 to more fully focus on the growth of Local Traffic Builder. During my 14 years I came to know you and I understand how a delay of this information can impact you with your customers.

You need to pull the albums and put them in storage, remove display samples unless they can be exactly replicated and remove any images or text about Encore from your website. If we can help you with those site changes and help research other images from other brands, please let us know.

If you have an Encore order in house or one that you were planning to place, some custom brands may be able to replicate certain items or come close, so you may try that route before informing your customer that they have to make an entirely different selection.

I also want to say that owners of other brands also contacted me with concern and they were gracious and very saddened by the news. Encore was a great company and both owners are gems of human beings. This must be devastating for them, so please be understanding. I am sure you will hear from them in their own words. I just wanted you to know to protect the interest of your business.

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Posted in invitation industry | Tagged , , | 35 Comments

Want to talk to everyone that visits your website?

Well you can’t. So you need to make sure that your website does the best possible job of speaking for you.

Here are some action steps:

  1. Start with a Home Page that is visually appealing and resonates with your audience. Having striking imagery and carefully chosen words makes the best introductory impression. Also clearly showing your contact information and the areas you service if you are a local professional is very important.
  2. Have an About Us Page that reveals who you are. Why not take the opportunity to create a virtual rapport with the potential client? Include a photo of yourself, even better, include a photo of yourself inside your studio or shop working with a client. In the text, discuss the high quality service you provide and a little history about yourself and your company.
  3. Consider using a video or audio piece that can be heard or seen (as an option rather than automatically played) to further the connection.
  4. Share your ideas and insights on your blog that turn on the light bulb in your readers’ minds.
  5. Turn your Contact Us page into an appointment generator by giving visitors the option to make an appointment online 24/7. (Isn’t that what you would want to do if you were speaking to them?)
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Posted in local business, marketing, website design | Tagged | 3 Comments

Anti-Social Media

With all my “friends” on Facebook and my “connections” on Linked-In, I am starting to question how open a person I really am. Why didn’t I share on Facebook what a wonderful experience I had at the resort Chabil Mar in Belize when I got home Thursday? That Belize for me was a luxurious experience surrounded by a landscape of realistic local culture. That I highly recommend it for a destination wedding. I’ll tell you why.

Because I wanted to call my mother. I wanted to unpack and get myself organized. I wanted to get back into my twice a day treadmill routine. My daughter came home from camp for a few days and I wanted to talk to her and do her laundry. My son is in Israel and he wanted to catch up with me. We needed food and litter for the cats. I want adequate sleep. And even though I was totally current with emails from abroad, I have clients to service, proposals to follow up on, bills to pay.

I have always aspired to be on top of whatever I do in business. At the same time, I have always taken care of myself and put my most important job, parenting first. But now, no matter how much I do, there is this void about not blogging enough, not posting on Facebook, not answering questions on Linked-In. And in my attempt to do it, I have less energy for socializing with live people and my eyes get tired from so much time on the computer.

So am I a social person? Yes. Do I love marketing and media? Yes. However I have to admit, I feel a little anti-social media.

I love it when it has a purpose. For example, I like how a well-designed Facebook Welcome Page can help a business win customers by being a “Like generator” or how a Linked-In profile that shows endorsements can build credibility. But I don’t have the patience to sift through the insignificant and overwhelming data. And I can’t help still taking the word “friend” literally.

So “friends” what do you think?

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Posted in marketing, social networking | Tagged , | 1 Comment
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