Tag Archives: Stationery Industry

Invitation Retailers Get Your Head Out of The Sand

There is an alternate state of reality going on, online. As Linda Richmond, the Saturday night caricature character used to say, “I’m feeling faklempt and talk amongst yourselves”. That’s exactly what the brides are doing and they are coming to their own conclusions on what is their best options for purchasing invitations. For example on […]

Posted in humor, invitation industry, search engine optimization, Stationery Industry, Uncategorized | Also tagged | Leave a comment

How The Internet Is Hurting The Stationery Industry and How The Stationery Show Is Helping Retailers Battle Back

The Digital Age has created so many opportunities for an influx of new business models for invitation selling ranging from digital printing, electronic Invitations, specialized niches such as Same Sex Weddings and Scroll Invitations. International companies are going after the US market with unique papers. Internet companies are emerging that sell strictly components for DYI, […]

Posted in discounting, invitation industry, local business, Stationery Industry, wedding industry | Also tagged | 6 Responses

What Author Seth Godin Told Me About The Stationery Industry

In 2011 marketing guru Seth Godin was the keynote speaker at the Futures Conference that took place at the beginning of the National Stationery Show. As a former National Stationery Show advisory board member and 5 time speaker, several months before the show I had contacted him offering my assistance in sharing with him some […]

Posted in domain names, invitation industry, Stationery Industry, wedding industry | Also tagged , , | Leave a comment
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